Designer Geoff Nicol, founder of Onthree Design Limited and Lucy Fisher, Journalist and PR consultant, delivered a talk to Trinity students this term in order to highlight the pros and cons of working in communications – covering the worlds of journalism, branding, PR, design, marketing and advertising.
Geoff Nicol studied Graphic Design and has run a design business for 30 years, with studios round the world – picking up lots of awards along the way. He spoke in particular about how designers add value; why being able to draw well is not the same thing as being a designer; how a typical project runs – and the likely mix of clients, including how their needs and approaches differ. He also covered the importance of people skills and what he looks for in a new recruit.
Meanwhile, Lucy Fisher has an MA in English and Spanish from the University of St Andrews. She has been working as a journalist for 20 years – writing for publications from the BBC, The Times and The Guardian to Marketing Week and B2B Marketing, whilst delivering media training to start ups and established technology companies, launching a number of industry magazines, and editing various trade magazines and publications both nationally and internationally. She advises a range of organisations on PR strategies – regularly ghost-writing for leading figures in the business world.
Together, they painted an honest, accurate picture of these fascinating and endlessly varied industries, by sharing illuminating first-hand accounts – with the event forming part of a series of spotlight events organised by Mrs Highmore, Trinity’s Head of Careers.
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